BI – O que é? Como utilizar?

“BI – Business Intelligence – Inteligência de Negócio”.

Como dito em um dos artigos recomendados (1), tem sido dada mais ênfase à parte “Inteligência” do que ao aspecto “Negócio” da Inteligência de Negócio, o que pode ser a causa de muitos dos projetos não terem tido sucesso, do ponto de vista das organizações que os financiaram. 

Os artigos listados abaixo, selecionados do portal de Business Intelligence, do site http://www.dmreview.com,/ contribuem para a reflexão de como tornar mais efetivo o uso da Inteligência de Negócio para o aperfeiçoamento dos processos decisórios e operacionais, de organizações públicas ou privadas, aumentando sua capacidade de realizar suas finalidades. 

I found several definitions of BI. 

Sid Adelman and Larissa Moss and Les Barbusinski 

I found several definitions of BI. I wonder what the real meaning of BI is and what is its relation with CRM and ERP? 

Ask The Experts published in DMReview.com, August 26, 2002 

What Business Intelligence Should Learn from Military Intelligence

John Kelleher 

Understanding the fundamentals of business intelligence based on lessons learned from centuries of military intelligence experience can better prepare the business intelligence professional for the real world and reduce the practice of impulse buying expensive solutions. 

Article published in DM Direct Special Report, October 12, 2004 Issue 

Intelligent Solutions:

What Do Customers Really Want? The Same Thing Their Grandparents Wanted 

Claudia Imhoff 

Column published in DM Review Magazine, May 2005 Issue 

Building the Smart Business: 

A Taxonomy for BI 

Colin White 

Column published in DM Review Magazine, June 2004 Issue 

(1) Capturing ROI through Business-Centric BI Development Methods 

Nancy Williams and Steve Williams 

Business-centric methods recognize that the missing link in many data warehousing efforts is the lack of clarity in the value proposition and/or the lack of business process change to capture the business value of BI. 

Article published in DM Review Magazine, August 2004 Issue 

Balanced Scorecards in the Business-Centric BI Architecture

Steve Williams 

Aligning the deployment of balanced scorecard software with a broader business-centric BI architecture can ensure a lower cost, lower risk path to success. 

Article published in DM Review Magazine, October 2004 Issue